As the investigation into the 2018 World Juniors scandal awaits results, sponsors are steadily retracting their support.
According to a report by Susan Krashinsky-Robertson from the Globe and Mail, Nike has permanently terminated its sponsorship following a temporary suspension.
Anticipating distressing investigation outcomes, other sponsors like Esso, Telus, and Tim Hortons are likely to follow Nike's lead.
Despite changes in leadership, Hockey Canada is confronted with a enduring crisis of public perception.
The organization's noble mission to foster the sport and enhance accessibility for Canadian children is overshadowed by a history marred by scandals, misogyny, cover-ups, and a persisting old boys' club mentality.
Reestablishing trust and reaffirming their core values will be an ongoing and formidable undertaking for Hockey Canada.
POLL | ||
17 JUILLET | 217 ANSWERS BREAKING: Huge Update Regarding Hockey Canada Scandal Revealed Do you still support Hockey Canada? | ||
Yes | 108 | 49.8 % |
No | 109 | 50.2 % |
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