Rather than focusing their efforts on increasing the salary cap and attracting new owners, the league has chosen to prioritize unpopular advertisements displayed on equipment and digital boards.
Last year brought some positive news, as it was expected that the salary cap would see a substantial increase of $3-4 million. However, it turns out that this expectation was far from the truth, and this has had a significant negative impact on several organizations, including the Boston Bruins.
Despite the league experiencing growth in revenue and players having to bear the burden of escrow debt, the salary cap will only see a modest increase of $1 million in the upcoming season, contradicting earlier statements made by the NHL.
This highlights the fact that NHL sponsorship revenue reached an impressive $623 million in the previous season and is projected to double this year. This leads to the lingering question as to why both the owners and Gary Bettman, the commissioner of the NHL, continue to claim financial difficulties despite these substantial figures.
POLL | ||
4 JUIN | 85 ANSWERS Gary Bettman Caught Lying Again: Lies About The Salary Cap Going Up Is Bettman trying to screw over teams? | ||
Yes | 77 | 90.6 % |
No | 8 | 9.4 % |
List of polls |