These new regulations, slated to take effect by the close of February 2024, have been proposed by the Alcohol and Gaming Commission of Ontario (AGCO). The news was brought to the public eye by Rick Westhead, TSN's Senior Correspondent, who shared this transformative development via X.
For years, the worlds of sports and gambling have been intertwined. When tuning into hockey on TV, commercials are as much a part of the experience as the game itself. Among those ads, there's a fair share that tout gambling, enticing viewers to take a shot.
Notable names like Auston Matthews of the Toronto Maple Leafs, Connor McDavid of the Edmonton Oilers, and the legendary Wayne Gretzky have all played roles in recent online sports-betting promotions.
However, it's worth noting that this change won't put an end to gambling companies churning out commercials. It will simply limit the participation of athletes in these ads, marking a new chapter in the relationship between sports and gambling advertising.
Source bladeofsteel