The Boston Bruins Introduce A New Logo

The Boston Bruins, an NHL team established in 1924, boasts a century-long legacy as one of the original six teams. This storied franchise has a rich history.

For 75 of the organization's first 100 years, the Bruins' iconic spoked-B logo has adorned their uniforms, making it their longest-standing brand identifier.

Initially introduced in 1948 to mark the team's 25th anniversary, the design has remained a constant presence for the Boston Bruins despite various style changes over the years. The B has retained its essence.

However, in the 2023-24 season, the modern Spoked-B will temporarily step aside to make way for a reimagined logo that symbolizes the past and future, commemorating the club's 100th year. The Centennial crest incorporates vintage spokes reminiscent of the 1950s, along with the current varsity 'B' that has graced the team's jerseys since 2007.

These new anniversary crests complement the team's previously introduced Centennial logo, which will serve as the primary symbol of the commemorative celebration.

Don Sweeney compares Jeremy Swayman's contract issues to current Bruins star

William Nylander embarrasses himself and the Maple Leafs with recent comments about the Boston Bruins

Main takeaways from the Boston Bruins preseason finale against the Washington Capitals

Breaking: Jeremy Swayman signs 8-year contract extension with the Boston Bruins

Brandon Bussi essentially solidifies his fate with the Boston Bruins

Bruins game recap against the Capitals

Boston Bruins legend, "Long" John Henderson has suddenly passed away at 91

Patrik Laine reveals what Cedric Pare told him after the dirty hit

Surprisingly Jack Campbell is headed for the NHL Player Assistance Program

A ridiculous trade rumor has emerged regarding Jeremy Swayman heading to the Philadelphia Flyers