Gary Bettman is trying to scam more fans with this new product for sale
It's no surprise to hear that Gary Bettman, the commissioner of the National Hockey League (NHL), is facing criticism once again for a questionable marketing decision.
NFTs, or non-fungible tokens, gained popularity in the digital market but have since lost their appeal. NFTs are unique cryptographic tokens that cannot be replicated and can represent digital or real-world items like artwork and real estate. While some NFTs were once sold for millions of dollars, their value has significantly decreased, with most now worth only a couple of hundred dollars.
Despite the declining interest in NFTs, Gary Bettman decided to create NHL-themed NFTs long after the hype had faded. One particular NFT featuring Matthew Tkachuk, limited to a single copy, was sold at auction for over $30,000, with the proceeds going to two children's hospitals.
The NHL is collaborating with Upper Deck, a sports card company, to develop these NFT collectibles. Jason Masherah, president of Upper Deck, expressed the intention to cater to collectors and provide them with a secure digital collecting experience, ensuring their digital collectibles remain accessible in the long run.
Despite the NFT market's downfall and the NBA's unsuccessful attempt with Top Shot NFTs in sports, Gary Bettman and the NHL appear unfazed by these setbacks.
As seen on: Hawks Insider
| POLL | ||
13 JUILLET | 163 ANSWERS Gary Bettman is trying to scam more fans with this new product for sale Do you like NFT's? | ||
| Yes | 34 | 20.9 % |
| No | 129 | 79.1 % |
| List of polls | ||
